Robert L. Perry, Find a Niche and Scratch It: Marketing Your Congregation. Alban Institute, 2003.
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Referenced in: Marketing and Communication
From the Publisher
Jesus was uniquely adept in the art of “reading” people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice.
Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation’s strengths and the needs of its community, and to develop strategies for effective ministry.
Endorsements
“You cannot imagine my delight in reading this book! Since the publication of Marketing for Congregations, there has been a dearth of writing upon this most important topic for congregations. Now, finally, Robert Perry has taken bold steps to bridge the gap. Congratulations to Robert! Congratulations to the Alban Institute for stepping into the breech! I will recommend the book to my students and clients with gusto!” —Norman Shawchuck
“Bob Perry challenges churches to find the niche where they can offer profound kingdom ministry. He draws on his rich urban ministry experience to provide practical assistance to churches that wish to maximize strengths and minimize weaknesses. Pastors and church leaders who want to increase their congregation’s effectiveness will be greatly assisted by this book.” —K. Randel Everett
About the Author
Robert L. Perry is executive director of Missions for the Richmond Baptist Association and the founder/director of Organizational Health Associates, Inc., a nonprofit organization dedicated to assisting religious and nonprofit organizations achieve optimum health and peak performance through leadership development and systems understandings. Since 1965 he has served as a pastor, foreign missionary, and judicatory executive in Missouri, Mexico, and Virginia. The author of five previous books, as well as numerous articles, he holds the M.Div. and D.Min. degrees from Midwestern Baptist Seminary.
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