Gonnerman, Getting the Word Out

Frederick H. Gonnerman, Getting the Word Out: The Alban Guide to Church Communications. Alban Institute, 2003.

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Referenced in: Marketing and Communication

From the Publisher

High quality publications and public relations will enhance a congregation’s overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications.

Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience’s attention; identify a publication’s purpose; and create useful, readable, and attractive publications—whether print or online, for the congregation or a broader community. One chapter deals with the role of publications in the celebration of special events.

About the Author

Pastor, award-winning writer, editor, photographer, and popular workshop presenter, Frederick H. Gonnerman retired in 1998 as director of public relations at Luther Seminary, St. Paul, Minnesota, after thirty-six years as a specialist in church-related public relations. A Wartburg College and Trinity Lutheran Seminary graduate, he passionately advocates for high quality parish publications.

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