CHURCH MARKETING, CHURCH COMMUNICATION, CHURCH ADVERTISING
Part of LifeandLeadership.com ministry resources, with emphasis on Church Administration. It is part of the site archive, which is not updated. Most of the resources are older, but following the links may generate useful connections.
- FIRST READS on Church Marketing, Church Communication, and Church Advertising
- Other Helpful Volumes on Church Marketing, Church Communication, and Church Advertising
- Related Church Leader Resources
**Ministry resources listed in recommended order, unless alphabetical
First Reads
- Church Marketing Sucks, Web — Excellent blog. “The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ.”
- Kem Meyer, Less Clutter, Less Noise: Beyond Bulletins, Brochures and Bake Sales – An honest call away from the things about ourselves which we think should impress others but do not, and a call to truly know who we want to reach, remove barriers to entry, reduce the noise, and send a much simpler message.
- Norman Shawchuck, Philip Kotler, Bruce Wrenn, and Gustave Ruth, Marketing for Congregations: Choosing to Serve People More Effectively – Almost twenty years old, but still the most comprehensive church-based guide to marketing principles.
Other Helpful Resources
- Frederick H. Gonnerman, Getting the Word Out: The Alban Guide to Church Communications– Provides tools to create attention-grabbing, informative, and inspiring communications.
- Robert L. Perry, Find a Niche and Scratch It: Marketing Your Congregation— Offers a detailed process for using sound marketing principles to identify a congregation’s strengths and the needs of its community, and to develop strategies for effective ministry.
- Yvon Prehn, Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message — Excellent help on standard church publications, developing a marketing philosophy and plan that is easier and more affordable that one might expect.
- Richard L. Reising, Church Marketing 101: Preparing Your Church for Greater Growth — Helps the church be intentional about managing the perceptions about itself.
- Wanda Vassallo, Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched, 2nd Edition — A bit outdated, but good elementary exposure to most church-related communication issues.
Related Ministry Resources
Other Ministry Resources on Church Administration:
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- Church Building, Church Design, and Church Architecture
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- Church Giving, Tithing, and Stewardship
- Management – Leader-Manager Continuum
- Church Staff and Ministry Evaluation
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- Change and Transition for Church Leaders
- Conflict in the Church
- Church Leadership and Renewal
- Elders, Plural-Elder Church Leadership
- Elders, Policy Governance Models for Church Leaders
- Christian Leadership
- Managing Volunteers
- Ethics for Church Leaders
- Church Staff, Ministry Staff, Ministry Teams
- Ministry Resources on Weddings and Funerals
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