Norman Shawchuck, Philip Kotler, Bruce Wrenn and Gustave Ruth, Marketing for Congregations: Choosing to Serve People More Effectively. Abingdon, 1992. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to
Kem Meyer, Less Clutter, Less Noise: Beyond Bulletins, Brochures and Bake Sales. Thirty-one Press, 2009. Referenced in: Marketing and Communication LifeandLeadership.com Summary You may be like me and prefer to back away from books about church marketing because you think the whole idea smacks of consumerism, yet also realize that without deliberate attention to what
Richard L. Reising, Church Marketing 101: Preparing Your Church for Greater Growth. Baker Books, 2008. Referenced in: Marketing and Communication LifeandLeadership.com Summary Reising’s book has been called “a revolutionary blend of corporate marketing strategy and biblical wisdom.” (front cover) Most resources in this genre are stronger on the marketing end, and in my opinion Reising
Yvon Prehn, Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message. Abingdon, 2004. Referenced in: Marketing and Communication LifeandLeadership.com Summary If churches advertise intentionally, they usually do so very poorly and with little appeal to the persons they are trying to reach. On the other hand, even when churches are not trying
Wanda Vassallo, Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched. 2nd Edition. Kregel Academic and Professional, 1997. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below
Frederick H. Gonnerman, Getting the Word Out: The Alban Guide to Church Communications. Alban Institute, 2003. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their
Robert L. Perry, Find a Niche and Scratch It: Marketing Your Congregation. Alban Institute, 2003. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings
CHURCH MARKETING, CHURCH COMMUNICATION, CHURCH ADVERTISING Part of LifeandLeadership.com ministry resources, with emphasis on Church Administration. It is part of the site archive, which is not updated. Most of the resources are older, but following the links may generate useful connections. FIRST READS on Church Marketing, Church Communication, and Church Advertising Other Helpful Volumes on
CHURCH ADMINISTRATION Follow the links below to find ministry resources with emphasis on Church Administration. Be sure to see the list at the bottom of the page for church leader tools in related areas. Church Administration – Church Building, Church Design, Church Architecture Guides to Architectural and Building Issues Theology of Church Architecture Building Maintenance
