Aubrey Malphurs, Developing a Dynamic Mission for Your Ministry: Finding Direction and Making an Impact as a Church Leader, Second Edition. Kregel Academic and Professional, 1998.
Referenced in:
- Strategies for Church Renewal – Leader-Directed Vision-Casting
- Strategic Planning – Leader/Participatory
LifeandLeadership.com Summary
Just as Malphurs’ Developing a Vision for Ministry in the 21st Century and Values-Driven Leadership provide comprehensive guidance on congregational vision and values, so this volume gives thorough instruction on mission. Alongside Malphurs’ Advanced Strategic Planning, these constitute an excellent library on this approach to church renewal from a pragmatic/church growth perspective. Aubrey Malphurs has written extensively on church leadership. He is a seasoned scholar-practitioner with considerable experience as a consultant and seminary professor.
Anyone who reads material on church renewal will be exposed to the concepts of vision, mission, values, etc. Clarifying these components of congregational purpose is usually an important dimension of renewal. It is difficult at times to understand the similarities and differences between them and know how to articulate and reinforce them throughout the congregation. Malphurs’ volumes on mission, values, and vision excel at this, and offer perhaps the best guides on these subjects from a pragmatic/church growth perspective.
In this volume on mission, he discusses nine reasons why mission is important, how to define mission as opposed to vision and values, how to write a mission statement and test its effectiveness, and then how to communicate, implement, and preserve a sense of congregational mission.
From the Publisher
Many otherwise well-trained pastors are often unprepared for actual leadership in the local church. Effective leaders must know how to provide direction, and the key to a leader’s direction is one’s mission. This new work on a crucial ministry topic—mission—is addressed by a recognized leader in the field. In his practical step-by-step style. Malphurs presents a development for eah ministry, and its implementation through a Carefully refined ministry strategy.
As Malphurs explains, “The act of leadership is fundamentally the act of articulating first a ministry mission statement and then pursuing it.…Therefore, the purpose of this book is to help you as leaders develop and articulate a definitive, well thought-out mission statement for your ministry.”
About the Author
Aubrey Malphurs (Th.M., Ph.D., Dallas Theological Seminary) is president of Vision Ministries International and chairman of the Field Education Department at Dallas Theological Seminary. He has served as a pastor and church planter and is the author of numerous books in the areas of leadership, vision, and church ministry, including Ministry Nuts and Bolts: What They Don’t Teach Pastors in Seminary; Doing Church; and Developing a Dynamic Mission for Your Ministry.
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