Karl Albrecht, The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization. Karl Albrecht International, 2003.
Referenced in: Strategies for Church Renewal – Strategic Planning
LifeandLeadership.com Summary
This is recognized as a standard text on strategic planning in business circles. As such, it assumes many of the realities of business contexts that are not reflected in churches. Church dynamics are incorporated more effectively into other works listed in the Ministry Resource Guide. Nonetheless, strategic planning is a challenging and complex undertaking, which requires broad exposure to the process. Thus the value of this book.
From the Publisher
This is a powerful book about strategic vision: what it is, why it’s critically important, how to create it, and how to implement it. Using the metaphor of a train to focus the attention of business leaders on knowing where they and their organizations are going, Karl Albrecht brings together the best of strategic thinking models and methods.
Karl Albrecht’s seven-step model of strategy formulation is rapidly becoming the method of choice for executives who want to shape the future of their enterprises. He integrates the two critical success concepts of customer focus and strategic vision, and provides a step-by-step plan for aligning strategy, people, and systems around the core concept of customer value.
A Fortune Book Club selection, and chosen by the American Management Association for worldwide distribution to its more than 60,000 members, this book is becoming the bible for strategic customer focus.
About the Author
Karl Albrectht is a management consultant, futurist, speaker, and a prolific author. In his 20-year career he has worked with many kinds of business organizations in a wide range of industries world-wide. He has consulted with senior executives and lectured to audiences on all inhabited continents. He is the author of more than 25 books on various aspects of business performance.
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