Norman Shawchuck, Philip Kotler, Bruce Wrenn and Gustave Ruth, Marketing for Congregations: Choosing to Serve People More Effectively. Abingdon, 1992. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to
Kem Meyer, Less Clutter, Less Noise: Beyond Bulletins, Brochures and Bake Sales. Thirty-one Press, 2009. Referenced in: Marketing and Communication LifeandLeadership.com Summary You may be like me and prefer to back away from books about church marketing because you think the whole idea smacks of consumerism, yet also realize that without deliberate attention to what
Richard L. Reising, Church Marketing 101: Preparing Your Church for Greater Growth. Baker Books, 2008. Referenced in: Marketing and Communication LifeandLeadership.com Summary Reising’s book has been called “a revolutionary blend of corporate marketing strategy and biblical wisdom.” (front cover) Most resources in this genre are stronger on the marketing end, and in my opinion Reising
Yvon Prehn, Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message. Abingdon, 2004. Referenced in: Marketing and Communication LifeandLeadership.com Summary If churches advertise intentionally, they usually do so very poorly and with little appeal to the persons they are trying to reach. On the other hand, even when churches are not trying
Beverly J. Worth, Worth’s Income Tax Guide for Ministers. Evangel Publishing House. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings to suggest more
Dan Busby, Zondervan Ministers Tax and Financial Guide. Zondervan Publishing. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings to suggest more current resources.
Dan Busby, Reporting Procedures for Congregations. Evangelical Council for Financial Responsibility. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings to suggest more current
Dan Busby, Donor-Restricted Gifts Simplified. Evangelical Council for Financial Accountability, 2007. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings to suggest more current
John P. Kotter, Leading Change, Harvard Business School Press, 1996. Referenced in: Leading Change and Transition Leader-Manager Continuum LifeandLeadership.com Summary Kotter, noted former professor of organizational behavior at Harvard Business School, wrote this volume that is still recognized as the standard secular work on creating and sustaining major organizational change. All good books on congregational
Dan Busby, Zondervan Church and Non-Profit Organization Tax and Financial Guide. Zondervan. Note: This listing is part of the site archive. While these materials may have some enduring value, it is strongly suggested that you use the reference link below for possible updates or click through to Amazon and allow their settings to suggest more
